George J. Moe (1915 - 1941)

The son of a pioneer family, this Ann Arbor native and UM Alum devoted his life to developing athletics. After serving University of Michigan Athletic Directors Charles Baird and Philip Bartelme for several years, Moe pursued his love of sports into private venture with the Geo. J. Moe Sport Shop in 1915. Moe was known for sharing his financial success with the community by sponsoring local basketball leagues, high-school sporting events, town soap box derby races, and founding of the Ann Arbor Tennis Tournament. When Moe died suddenly at the age of 52, his wife Genevieve kept his dream and the shop alive for three years until purchased by Harold S. Trick. 

Harold Trick (1941 - 1972)

After working at the Geo. J. Moe Sport Shops for 11 years, Harold Trick purchased the business from Mrs. Genevieve Moe. During his time, Trick rebranded the shop with new signage and the script Moe Sport Shops logo. He also implemented a more aggressive advertising campaign with ads in local newspapers - check out our favorites from The Michigan Daily in the Ads & Articles gallery! Trick worked side by side with employee Harry Schmid to expand the selection of UM apparel, while also providing wholesale athletic gear to the university. 


Bud VanDeWege, Sr (1972 - 1992)

After working at Moe Sport Shops for seven years, Edwin Jay "Bud" VanDeWege, Sr. purchased the business from Harold Trick in 1972 with his wife, Hanky. An accomplished athlete, Bud enjoyed a successful basketball career at Holland High School and later Hope College. Pursuing his love of sports, Bud came to Ann Arbor in 1964 to work as the Manager of Moe's. During his 39-year run, he became a well-loved figure in the community and Moe's was established as an icon for the Michigan faithful. In 2010, Bud was presented with the "Yellow Jacket" award from the Bob Ufer Quarterback Club for his tireless support of the athletic scholarship fundraising club. His devotion to Michigan Athletics was further recognized when he was inducted into the Letterwinners Club, joining the legions of distinguished Michigan "M" Men. 

Bud VanDeWege, Jr (1992 - 2010)

Continuing the VanDeWege legacy, Edwin Jay "Buddy" VanDeWege, Jr. was a distinguished basketball player and contributed heavily to the advancement of Michigan Athletics. After graduating from the University of Michigan in 1980, he was named interim head coach of the Wolverines women's basketball team and fully instated in 1984. He led the team to 93 wins during his 8-season career, resulting in a first-ever NCAA Tournament invitation and making him the second winningest head coach in the history of UM Women's Basketball. In 1990, Bud Jr. was recognized for his transformational work with the program and named Big Ten Coach of the Year. He resigned from the position in 1992, coming on board to run Moe Sport Shops and continue the Michigan tradition.

Ryan Gregg & Rishi Narayan (2010 - Present)

Ryan Gregg and Rishi Narayan are University of Michigan alumni and the owners of Underground Printing, a national custom printed apparel provider. After meeting Bud Van De Wege, Jr. and learning more about the history of Moe Sport Shop, Ryan and Rishi offered to continue on the tradition when Buddy wanted to step away and enjoy other opportunities. Narayan and Gregg have worked to honor the past while keeping Moe's relevant and cutting edge, both in technology and product selection.